Case Study: Grofers scales to 200,000 orders a day with Kaleyra SMS

How Grofers uses the Kaleyra SMS platform for everyday ordering tracking and scaling to 200,000 orders per day

Grofers, a leading online grocery delivery service in India, worked with Kaleyra to improve everyday customer communication and support rapid scaling during high-volume sales events. The company needed a reliable SMS platform to handle real-time order updates, delivery alerts, and promotional messaging across its growing ecommerce operations.

Using Kaleyra’s SMS platform, Grofers sent both transactional and promotional messages, including campaigns for its biannual Grand Orange Bag Day sale. The solution supported real-time order tracking and large-scale promotions, helping Grofers process over 200,000 orders per day and generate 4 billion Indian rupees in sales during the August 2019 GOBD week, while also improving customer engagement and contributing to profitability in major cities.

Grofers