Case Study: Elsevier achieves clearer clinical UX and faster clinician buy-in with Justinmind

How interactive prototyping is changing clinical UX

Justinmind worked with Jack Bellis, Senior Information Architect at Elsevier, to tackle a common clinical UX problem: static wireframes and text specs failed to bridge the gap between designers and busy clinicians, leading to miscommunication, slow approvals and even patient safety concerns. Doctors and researchers struggled to understand how apps would behave in real clinical workflows, so Jack needed a way to demonstrate interaction and real data to earn stakeholder trust.

By adopting Justinmind’s interactive prototyping—featuring adaptive layouts, Data Masters for real records, and JIRA integration—Jack produced high‑fidelity, data‑driven prototypes that stakeholders could interact with and immediately understand. The result was faster approvals, reduced documentation overhead, stronger clinician buy‑in and clearer requirements for developers, enabling more effective clinical apps and better patient care.

Elsevier

Jack Bellis

Senior Information Architect