Case Study: Monkhouse Schoolwear achieves COVID-safe reopening and 90% pre-booked back-to-school appointments with JRNI Appointments

Monkhouse Schoolwear kits itself out with online booking system

Monkhouse Schoolwear, an outfitter supplying uniforms and PE kits to over 850 schools from 31 UK stores, faced the dual challenge of reopening safely during the COVID-19 lockdown and managing the intense summer “back to school” trading peak (roughly 70% of annual trade in six weeks). To protect staff and customers while preserving revenue, Monkhouse worked with JRNI to introduce an online appointment booking system (JRNI Appointments).

JRNI deployed JRNI Appointments in under four weeks, enabling pre-booked 1:1 shopping across all 31 stores, managing footfall, flattening the peak and reducing queues. The initiative shifted about 90% of traffic to appointments (only ~10% walk-ins), delivered an average Net Promoter Score above 90, unlocked customer data for personalization and CRM integration, and helped Monkhouse trade as well as—or better than—this time last year.

Monkhouse Schoolwear

Chris Parks

Head of E-Commerce