Case Study: Baby Bunting achieves 3,000 weekly car seat fittings and 60% online bookings with JRNI

Baby Bunting providing fittings where it counts

Baby Bunting, Australia’s largest specialty nursery retailer with 61 stores, relied on a paper-based process for accredited car seat fittings that became unsustainable as the business grew and planned to exceed 100 stores. To improve efficiency and scale bookings, Baby Bunting engaged JRNI to deploy an automated scheduling solution using JRNI Appointments and JRNI Analytics Essentials.

JRNI rolled out online appointment booking across all stores and provided analytics to monitor volume and team performance; today nearly 60% of fittings are booked online, freeing staff from phone-based scheduling and enabling better daily traffic prediction. The JRNI solution now handles about 2,500–3,000 appointments weekly, improves productivity and response times, and delivers reliable, low-downtime service for Baby Bunting.

Baby Bunting

Arron Conroy

National Installation Manager