Jotform
200 Case Studies
A Jotform Case Study
TUI, one of the world's leading travel and tourism companies, faced significant operational challenges due to its reliance on unstructured email communication to handle tens of thousands of monthly inquiries from travel agencies. This manual process was time-consuming, inefficient, and prone to errors, leading to delays in routing requests to the correct departments. To modernize its support operations, TUI turned to Jotform Enterprise for a solution.
By implementing Jotform Enterprise, TUI replaced its email-based system with dynamic, structured forms featuring conditional logic that were embedded into its reservation system. This solution automated workflows and routed requests directly to the appropriate internal teams or external partners. The results were transformative: TUI now processes 80% of its 133,000 monthly inquiries through self-service forms and FAQs, achieving an 80% reduction in manual processing and significantly speeding up resolution times.