Case Study: sfHEIMAT doubles client base and accelerates design collaboration with Join.me

sfHEMITAT Brings Client Ideas To Life With Join.me

San Francisco–based interior design studio sfHEIMAT, founded by Alicia Cheung and Eva Muller, struggled with high travel costs and a limited client pool because design reviews and business development relied on in-person meetings. As a small team, every expense and meeting choice slowed their creative process and constrained growth.

Adopting join.me’s desktop and mobile tools—personal meeting URLs, one-click connectivity, and the Mobile Whiteboard on iPad—allowed sfHEIMAT to collaborate faster, cut travel expenses, and streamline communication with clients, architects, and vendors. Within a year their client base doubled across locations including the Bahamas, San Diego, and Switzerland, enabling expansion without sacrificing their personal, hands-on approach.

sfHEIMAT

Alicia Cheung

Co-Founder