Case Study: BTS achieves 50% lower conferencing spend and faster global collaboration with join.me

Improved Global Collaboration At Half The Price

BTS, a Stockholm‑based management consulting firm serving 400+ clients across 53 countries, needed a simpler, more flexible way to enable employee collaboration. Cisco WebEx’s rigid licensing, cluttered feature set and cumbersome scheduling/login process made quick, frequent meetings difficult and discouraged teamwork.

After a pilot, BTS officially adopted join.me—many employees were already using the free version—and quickly shifted away from WebEx. The change sped up meeting start‑times and boosted productivity: WebEx conferencing costs fell by 50%, time to value was just two months, the cost‑to‑benefit ratio was 1:8, and BTS realized a 741% annual ROI, with sessions averaging 15 minutes shorter thanks to join.me’s one‑click startup.

BTS

Ranjit Pookkottil

Director of Information Technology, BTS