Case Study: John Lewis achieves 21% product sales uplift and stronger 'home of inspiration' positioning with John Brown Media's John Lewis Home publication

An inspirational interiors content programme from Britan’s most trusted retailer

John Lewis asked John Brown Media to produce a standalone interiors and homeware print publication, John Lewis Home, to drive in-store and online sales and provide a central asset library for multi-channel use. The brief was to cut through a crowded market, showcase the retailer’s broad range across tastes and budgets, and position John Lewis as “the home of inspiration.”

John Brown Media delivered a covetable, design-led print publication and content library—seasonal Spring/Summer and Autumn/Winter books with striking photography and creative formats (fold-outs, inserts)—to inspire customers and support conversion. The launch print run of 465,000 copies helped drive a 21% increase in product sales against estimates, with a noticeable sales uplift in the first four weeks and sustained brand awareness and purchase intent.

John Lewis

Craig Inglis

Marketing Director