Case Study: Sprout Social scales recruiting and delivers a world-class candidate experience with Jira Software

Sprout Social delivers a world-class recruitment experience with Atlassian

Sprout Social, a Chicago-based social media management company that grew rapidly and became increasingly distributed, needed to scale recruiting and onboarding without losing its people-first culture. The Recruitment team struggled with fragmented tracking (individual spreadsheets), no central knowledge base, inconsistent processes, and limited visibility—making it hard to deliver a consistent, inclusive candidate experience at scale.

They implemented Confluence as a single source of truth, Trello for visual project management (with Jira for technical handoffs), plus automations and Slack integrations. The tools standardized workflows, improved collaboration and visibility, reduced meeting cadence, and sped up work—helping Recruitment deliver a more efficient, transparent, and human-centered hiring and onboarding experience across the company.

Sprout Social

Haley Ennes

Recruitment Enablement Senior Program Manager