Case Study: Whooparoo achieves faster agile releases and streamlined team collaboration with Jira Software

Social Commerce and our Hosted Development Tool Suite

Mayabo, a Delaware-based startup developing Whooparoo — a social commerce platform that connects online retailers with customers' social networks — approached Atlassian while still in private beta. With a small, distributed team, tight budgets and no in-house IT, they needed an affordable, low‑maintenance way to manage development, collaboration and agile planning without installing or maintaining servers.

They adopted Atlassian’s hosted development suite (Jira Studio: Jira, GreenHopper, Confluence, Crucible, FishEye and add-ons like Balsamiq), gaining instant, integrated access and minimal setup. The tools reduced overhead, improved visibility and coordination across locations, supported weekly and monthly release cycles, and centralized documentation (most product content is created in Confluence). The result: faster, more consistent development, better team collaboration and a satisfied customer who now recommends the hosted suite.