Case Study: Rent the Runway achieves faster releases and company-wide transparency with Jira Software

Rent The Runway Relies On Atlassian For Its High-End Fashion Experience

Rent the Runway, a New York–based retail start-up that rents designer dresses and accessories, has grown from a simple online catalog into a full-scale e‑commerce operation with warehousing, fulfillment, and features like Our Runway for shopping by body type. As the business scaled, the team needed a technology backbone to coordinate product, engineering, analytics, and marketing work across fast‑moving releases.

The company adopted Atlassian Jira and Confluence to centralize project tracking, requirements gathering, collaboration, and dashboards for both technical and non‑technical teams. The tools increased transparency and cross‑team collaboration, enabling on‑time releases and accelerating delivery cadence—from biweekly releases toward weekly deployments—while keeping documentation and development aligned.

Rent the Runway

Jeannice Angela

Product Manager