Case Study: Lucid Motors achieves scalable, seamless collaboration to accelerate electric vehicle innovation with Jira Software

Lucid Motors trusts its new car brand to Atlassian

Lucid Motors, a California-based electric-vehicle maker building the luxury Lucid Air, faced the challenge of creating a world-class transportation brand where every detail—from design and driving experience to software and ownership—must meet exceptional standards. To scale quickly while maintaining quality across teams, contractors, and vendors, Lucid needed tools that supported seamless collaboration, documentation, and tightly managed service processes.

Lucid selected Atlassian for its ease of use, customization, reliability, and scalability, rolling out Jira Software, Confluence, Jira Service Desk, and Atlassian Access to about 1,000 users. Confluence became the single source of truth, Jira Software drove development of in-vehicle experiences, and Jira Service Desk now underpins enterprise service management across 15 departments for incident management and software maintenance—enabling smoother collaboration, supporting aggressive growth plans, and helping Lucid deliver a differentiated, high‑quality EV experience.

Lucid Motors

Laurent Bordier

Atlassian Service Owner