Case Study: Yellow Pages Group accelerates software releases and scales agile across 1,000 users with Jira Software

Leading Canadian Digital Media Company Goes Agile With Atlassian

Yellow Pages Group (YPG) is a leading Canadian digital media company that moved from print directories into platforms like YellowPages.ca and RedFlagDeals.com plus iOS and Android apps. Facing the need to coordinate development across more than 10 product teams and support its mission of connecting local businesses with customers, YPG needed a way to scale agile practices and manage cross-platform releases efficiently.

YPG adopted Atlassian tools—Jira Software for development and company workflows and Confluence Team Calendars for cross-team release scheduling—bringing roughly 1,000 users (including Marketing, Manufacturing, and Service) onto the platform. The result was faster decision-making and quicker software releases, rapid onboarding, broad organizational adoption, and a low barrier to deriving value from the tools.

Yellow Pages Group

Paul Ryan

Chief Technology Officer