Case Study: VMLY&R creates a single source of truth and drives 15x revenue growth with Jira Software

How to create and maintain a single source of truth

Global brand and customer experience agency VMLY&R faced the challenge of scaling a small, project-driven Organic Search team into a globally distributed Discoverability practice while managing acquisitions, fragmented tools, and a rapid shift to remote work during COVID-19. When Heather Physioc grew the team from two people to 35, the group needed a way to preserve institutional knowledge, speed onboarding, and keep collaboration seamless across offices and time zones.

They adopted a networked-team structure that decentralized decision-making while centralizing information in Confluence as a single source of truth, supported by governance, regular maintenance, and cross-training on Trello and Jira. The result: faster collaboration, greater autonomy, and measurable growth — Discoverability increased revenue 15x and expanded from one to 35 team members in five years — while maintaining performance and enabling the approach to be replicated across VMLY&R.

VMLY&R

Heather Physioc