Case Study: HubSpot achieves faster, more reliable internal collaboration and discoverability with Jira Software

How to create a high-performing hub for teamwork, transparency, and communication

HubSpot, a growth platform serving thousands of customers and 2,600+ employees, relies on Confluence to power a culture of transparency and cross-team collaboration. As the company and its content library expanded, employees faced slower load times, occasional outages, and difficulty finding the right information when they needed it.

To fix this, HubSpot hired a dedicated Wiki Product & Knowledge Manager, migrated Confluence from Server to Data Center (including a backend move from MySQL to Postgres), and added marketplace apps for analytics, archiving, and polish. After extensive testing and tighter ops collaboration, the platform now loads faster, reports far fewer errors, scales easily in AWS, and supports better discoverability—enabling more reliable, transparent communication and ongoing improvements like templates and training.

HubSpot

Ciaira Castorena

Wiki Product & Knowledge Manager