Case Study: Fair achieves rapid scaling and streamlined operations with Jira Software

How Fair is disrupting the car industry with speed, service and simplicity

Fair is a Santa Monica–based transportation startup reimagining car ownership with flexible, app-driven subscriptions. Rapid, data‑driven growth — scaling from dozens to 500+ employees and working across 1,300 users including vendors — exposed limits in collaboration via email and Google Docs. The company needed a standardized, cross‑organization platform to manage tickets, inventory, onboarding and customer workflows as it expanded into new markets.

Fair adopted Atlassian Cloud (Confluence, Jira Software) and several Marketplace apps, using APIs and automation to unify technical and non‑technical teams. The changes cut onboarding time in half, saved engineers about 25% of their time on ticket handling, streamlined inventory and dealer processes, and enabled thousands more customers in dozens of cities to receive consistent service while the business scaled.

Fair

Ashley Provencher

Inventory Operations Manager