Case Study: Doodle cuts strategic planning time by 93% and reallocates 50% to innovation with Jira Software

How Doodle transformed product development and cut planning time by 93% with Jira Product Discovery

Doodle, the pioneering online scheduling platform used by 70,000+ businesses and 30M+ monthly users, faced a shift from being a “feature factory” to needing a clear, company-wide prioritization framework and single source of truth. Prioritization was ad hoc—sticky notes on Miro—and leadership lacked visibility, making strategic planning slow and teams disconnected from the company’s bigger goals.

Doodle implemented Jira Product Discovery layered on top of Jira Software to standardize prioritization, capture ideas, and create real-time roadmaps tied to strategic pillars. The new process delivered dramatic results: strategic planning time fell by 93%, 50% of resources were re-allocated to innovation, lead times dropped ~25%, and collaboration, employee satisfaction, and customer metrics (CES/NPS) all improved.

Doodle

Stephanie Leue

Chief Product Officer