Case Study: Breville achieves centralized collaboration and rapid scaling with Jira Software

How Breville centralized and connected 30+ teams across the organization with Atlassian cloud

Breville, the iconic global kitchen appliance brand selling to 70+ countries, experienced rapid growth during the pandemic and transformed into a more digitally driven company. That expansion—doubling headcount and multiplying projects—left the organization fragmented across dozens of tools (monday.com, Asana, Slack, etc.), creating silos, limited visibility, and inefficiencies. Breville needed a scalable, standardized system that still allowed teams the freedom to innovate.

Breville consolidated onto the Atlassian cloud (Jira, Jira Service Management, Confluence, Jira Product Discovery, Bitbucket) with help from Atlassian Advisory Services and partner Elite IT, unifying workflows and knowledge. The result: tighter cross-team collaboration, real-time visibility, lower tool costs, and high service levels—more than 20 teams on the service desk, ~64,000 tickets handled per year with a 4.9/5 satisfaction score—delivering faster delivery and better decision-making across the business.

Breville

Deepthi Aynumpudi

Senior Enterprise Solution Strategist