Case Study: Blend achieves company-wide transparency and streamlined knowledge sharing with Jira Software

How Blend brings simplicity and transparency to consumer finance

Blend is a San Francisco–based financial services platform on a mission to bring simplicity and transparency to consumer finance. Rapid growth (the company tripled its workforce in two years) exposed fractured knowledge sharing: teams worked in silos, sales missed marketing assets and product updates, and there was no central repository for institutional knowledge.

Blend adopted Confluence Cloud to create team spaces, run trainings, and build a central product roadmap dashboard. Used across Marketing, Sales, Product, Support, People Ops and Customer Success, Confluence became the single source of truth—reducing email and meetings, improving cross‑team visibility, speeding delivery to customers, and reinforcing the company’s transparency-focused culture.

Blend

Terrence Caldwell

Product Marketing Manager