Case Study: Hayneedle achieves 33% efficiency gains and improved visibility with Jira Software

Hayneedle cultivates efficiency across the enterprise by standardizing on Atlassian

Hayneedle is a leading online retailer of indoor and outdoor home furnishings with more than 500 employees. As its e-commerce business grew, IT was hampered by fragmented tools—HP PPM, Rally, Cisco Jabber and various spreadsheets and email—that didn’t integrate, had inconsistent UIs, and couldn’t support standardized agile workflows across the enterprise.

Hayneedle standardized on the Atlassian suite (Jira Software, Jira Service Desk, Confluence, HipChat, Bitbucket, Bamboo) and engaged Atlassian Expert Fringe Technology to accelerate adoption. The platform was rolled out to 20+ business and IT teams—enabling use cases from site merchandising and HR ticketing to an internal service portal and developer toolchain—and within 14 months Hayneedle migrated off legacy systems, boosting efficiency by about 33% while improving visibility and team morale.

Hayneedle

Brian Gress

Director of IT Systems & Governance