Case Study: CANDDi achieves streamlined, measurable agile marketing with Jira Software

Canddi Marketers Thrive With JIRA

CANDDi, a Manchester-based high-tech analytics company, faced a disconnect between its Software Development and Marketing teams: developers had used Jira Software since 2012, while marketing relied on informal weekly meetings. When the marketing team quadrupled in size, it needed a more traceable, scalable way to plan and measure work, so the group looked to the dev team’s processes for a solution.

Marketing adopted Jira Software and a scrum approach with two-week sprints, turning goals into actionable stories. The change delivered smoother planning, clearer workload measurement and forecasting, better team cohesion and visibility across the business, and measurable gains in sales and company culture as developers and marketers aligned on shared success metrics.

CANDDi

Tim Langley

CEO