Case Study: Pandora achieves company-wide collaboration and workflow visibility with Jira Software

A Catalyst For Communication, JIRA Connects Pandora's Highly Collaborative Workforce

Pandora is a personalized Internet radio service with a mission to play only the music listeners love, serving over 70 million monthly listeners and more than 250 million registered users. With that scale and a highly collaborative workforce, Pandora needed its software and processes to deliver consistent, reliable results across product, marketing, sales, customer service and operations.

Pandora standardized on Jira and Confluence to connect teams and manage end-to-end workflows — from ad campaigns and music delivery to HR onboarding, legal reviews, and facilities setup. Confluence templates helped align strategy and drive buy-in. The result: Atlassian tools became mission‑critical, making work visible and trackable across the company, simplifying onboarding for new users, and keeping cross‑functional teams coordinated.

Pandora

Tom Conrad

CTO and Co-Creator