Case Study: Western Union achieves global marketing intelligence and real-time KPI visibility with Jedox

Global Marketing Intelligence With Jedox

Western Union, a global payments leader operating in over 200 countries and territories, faced a complex marketing-data challenge: collecting and visualizing KPIs from disparate sources (Hyperion Essbase, Oracle, Excel) for regional and global reporting. Manual consolidation was slow, error-prone and costly, and marketing leaders needed a single, secure dashboard that could present concise, drillable metrics for regions covering millions of customers.

Working with Jedox and partner Vector, Western Union built a regional prototype that scaled to a global rollout: Jedox unified data capture and consolidation, delivered real-time KPI dashboards and a promotion toolkit, and kept familiar Excel workflows for users. The result was faster, more accurate campaign monitoring, end-to-end marketing intelligence with scenario planning and collaboration, and instant, annotated reports worldwide—eliminating “Excel-hell” and enabling consistent, secure global visibility.

Western Union

Kurt Buchleitner

Director of Marketing Efficiency and Segment Analysis