Case Study: Universal Funding Corporation achieves 170% increase in high-quality leads with JEBCommerce

Universal Funding Corporation - Customer Case Study

Universal Funding Corporation came to JEBCommerce after months of paid search traffic producing an increasing number of unqualified leads, which was costing money and wasting their team’s time. JEBCommerce used user testing and a UI/UX redesign to diagnose why prospects weren’t converting and to pinpoint credibility and messaging problems on the Universal Funding website.

JEBCommerce implemented targeted fixes—adding reviews and accreditations, creating an easy-to-read services matrix for the homepage, and improving site navigation—based on user test insights to build trust and clarity. Within six weeks of the relaunch, high-quality leads rose 170%, paid search costs dropped 17%, and although total leads stayed roughly the same, lead quality and the site’s industry perception improved significantly.

Universal Funding Corporation