Case Study: Indochino boosts affiliate traffic and new customer sales with JEBCommerce

The success of Influencer Marketing

Indochino, an online custom menswear brand, worked with JEBCommerce’s Publisher Development Division to increase visibility and reach a new customer base. The team wanted more than traditional coupons and banners, and needed a way to connect with audiences in a clearer, more engaging way.

JEBCommerce recommended an influencer affiliation campaign centered on Alpha M, a fashion influencer with a 1.5 million YouTube following. The 30-day effort generated a 400% lift in affiliate traffic, a 140% ROI, and sales of 65 suits against a goal of 50, with all purchases coming from new-to-file customers. The video also continued to drive a consistent 10% lift in site traffic in the months after launch.

Indochino

Lisa Craveiro

Director of Acquisition