Case Study: Speck achieves 4X higher YouTube pre-roll play-throughs with JEBCommerce

Speck - Customer Case Study

Speck, a leading phone and laptop case retailer since 2001, engaged JEBCommerce in July 2016 initially for affiliate management and then sought broader brand awareness ahead of the iPhone 7 launch. JEBCommerce’s paid search team proposed using targeted pre-roll YouTube video ads to reach Speck’s top-of-funnel audience more efficiently.

JEBCommerce ran a 30-day targeted YouTube pre-roll test (initially targeting “iPhone 7” and “iPhone 7 case” keywords and refining by age, gender, and parental status), achieving over 50,000 impressions, roughly a 20% full play-through rate (a 4x improvement over the typical 5% non-targeted rate), and an average cost of $0.09 per view—demonstrating measurable, cost-effective lift in brand engagement for Speck.

Speck