Case Study: Princess Cruise Lines revitalizes its affiliate program and drives growth with JEBCommerce

Princess Cruise Lines boosts new bookings 80% with JEBCommerce

Princess Cruise Lines faced the dual challenge of rebuilding its affiliate program after the COVID-19 pandemic with a limited budget and team. They needed to attract passengers with new safety messaging and reignite profitable growth. The cruise line partnered with JEBCommerce for affiliate marketing management and strategy through the Rakuten Advertising network.

JEBCommerce implemented a strategy focused on creating new revenue-producing affiliate relationships, developing safety protocol messaging, and implementing industry best practices. This collaboration resulted in explosive growth, including an 80% increase in new bookings and a 107% increase in quality site traffic year-over-year. JEBCommerce's work also diversified the program, reducing reliance on top affiliates, and led to the partnership winning the 2024 GoldenLink Award for Best Agency Partnership.

Princess Cruise Lines