Case Study: Online Travel Retailer achieves sustained YOY affiliate growth without extra discounts with JEBCommerce

Online Travel Retailer - Customer Case Study

Online Travel Retailer partnered with JEBCommerce to enter the affiliate coupon space while protecting its pricing. The retailer already offered deeply discounted travel passes and feared that additional promotions would devalue the product and be difficult to beat on price, so leadership asked JEBCommerce to capture affiliate opportunity without cutting prices further.

JEBCommerce deployed a customized affiliate marketing and coupon-affiliate program that used analytics-driven messaging—framing offers as the product’s inherent value (e.g., “Save 40% by purchasing this product”) rather than an added discount. The approach produced a significant boost in affiliate growth in year one and sustained year-over-year growth for five years, all without the Online Travel Retailer having to offer additional price cuts.