Case Study: Online Seller of Wholesale Quality Diesel Truck Parts achieves six-figure cart recovery and 10x YOY paid-search performance with JEBCommerce

Online Seller Of Wholesale Quality Diesel Truck Parts - Customer Case Study

Online Seller of Wholesale Quality Diesel Truck Parts, a multi‑million‑dollar online wholesaler, engaged JEBCommerce to evaluate and optimize their paid search campaign after an October site relaunch. A full site analysis revealed a 900% increase in cart abandonment—equal to six figures in lost revenue over two months—while their in‑house paid search team was failing to deliver expected ROI.

JEBCommerce created a mobile cart segment, pinpointed a repeat checkout failure, and worked with the customer’s developers to fix the issue within days. They also cleaned up paid search by cutting irrelevant keywords (e.g., searches for fleece jackets) and refocusing ads on common diesel problems; these changes closed the six‑figure abandonment gap and produced a 10x year‑over‑year improvement in paid search performance on the same budget.