Case Study: Men's and Women's Footwear Retailer achieves 420% revenue lift and $90K in commission savings with JEBCommerce

Men's and Women's Footwear Retailer - Customer Case Study

Men's and Women's Footwear Retailer came to JEBCommerce after slashing its affiliate program to just five active publishers and seeing affiliate revenue fall from $200K–$300K monthly to just over five figures. The retailer suspected coupon publishers were “cart sniping,” costing an estimated $90,000 a year in unwarranted commissions, and needed a way to clarify true affiliate value — JEBCommerce recommended using ShareASale’s Conversion Lines technology to address attribution concerns.

JEBCommerce ran a data-driven overhaul: replacing low-performing Tier 2/3 partners with vetted affiliates via its PubDev team and implementing ShareASale Conversion Lines (unique tracking codes and a 2–3 minute attribution window) to deny or reassign sniped commissions. The program averaged $113,507/month within four months (a 420% lift) from 87,000+ clicks, increased sales-producing affiliates by 400%, avoided paying over $90,000 in undeserved commissions, and has since grown another 300% in revenue while continuing to drive new-to-file customers.