Case Study: Leading Online Health and Fitness Brand achieves 20% year-over-year new-to-file sales growth with JEBCommerce

Leading online health and fitness brand - Customer Case Study

Leading Online Health and Fitness Brand, a site that attracts about 50M visitors per month, needed to shift from growing revenue among loyal buyers to acquiring new customers (New‑To‑File, NTF). The brand had been managing its affiliate program in‑house but engaged JEBCommerce to build a proactive affiliate NTF strategy and recover missed publisher opportunities.

JEBCommerce audited the program, identified roughly $4M in lost revenue from publishers that hadn’t migrated, recruited over 90 top vertical publishers, and optimized existing affiliates. JEBCommerce implemented NTF incentives — higher commissions for new customers, exclusive coupons and homepage placements, plus first‑time buyer discounts/free gifts and influencer outreach — driving steady growth of 20%+ NTF sales year‑over‑year and creating a healthier, more mature affiliate program.