Case Study: BodyBuilding.com achieves 8X ROI and 65% new-to-file rate with JEBCommerce

BodyBuilding.com - Customer Case Study

BodyBuilding.com, an online retailer of sports, dietary, and bodybuilding supplements, wanted its affiliate program to focus on acquiring new customers. It worked with JEBCommerce to help manage the program and identify a publisher that could reach a new audience.

JEBCommerce selected Aaron Marino of Alpha M through its publisher development work with Menfiuential and launched a video campaign titled “The 10 Best Supplements to Build a BETTER Body.” On the first day, the video drove 50% of BodyBuilding.com’s daily affiliate traffic, and 72% of first-day orders were from new customers. From 1/23/17 to 6/5/17, the campaign delivered an 8X return on investment and a 65% new to file rate, exceeding the company’s 20% goal.

BodyBuilding.com