Case Study: Zoetis improves inside sales performance with Janek Performance Group's Critical TeleSelling Skills

Zoetis Improves Inside Sales Reps Job Performance, Focuses Strong Coaching Culture with Janek’s Critical TeleSelling Skills

Zoetis, the world’s biggest producer of pet and livestock medicines and vaccines, wanted to strengthen its already strong coaching and sales rep development culture by finding a training partner focused on inside sales teams. The company needed a solution tailored to its inside and digital sales reps, sales managers, and specific sales environment.

Janek Performance Group delivered a customized program built around Critical TeleSelling® Skills, TOPS™ Reinforcement & Coaching for Sales Managers, and Janek Xpert™. The engagement produced a 1518% return on investment, a payback period of just over 3 weeks, and strong performance gains: 93% of participants were able to apply the training within 6 weeks, 87% improved job performance by 20% or more, and Zoetis reported better customer relationships, higher satisfaction, conversion, retention, and sales.

Zoetis

Christine McKinney

Manager, Inside & Digital Sales Department