Case Study: Xsens Improves Account Planning Effectiveness with Janek Performance Group

Xsens boosts account planning with Janek Performance Group, 92% say stronger client relationships

Xsens, a multinational supplier of 3D motion tracking technology, sought to improve its ability to leverage existing clients for more profitable relationships and to better identify up-selling and cross-selling opportunities. To address this challenge, they partnered with Janek Performance Group for a customized sales training solution.

Janek Performance Group designed and delivered a tailored version of its Critical Account Planning program after evaluating Xsens' sales processes. The solution integrated industry-specific language and relevant role-play activities. The training was highly successful, with 92% of participants stating it equipped them to build stronger client relationships and 95% agreeing it was a worthwhile investment for their professional development.

Xsens