Case Study: Santander Bank achieves 24% sales performance improvement with Janek Performance Group

Santander Bank Experiences 3-Year Change Management Transformation with Janek Sales Training

Santander Bank, working with Janek Performance Group, wanted to create a company-wide culture transformation across its Commercial Banking Division. The bank needed a consistent, values-based sales approach that would help bankers build stronger client relationships, win new business, and expand existing accounts.

Janek Performance Group delivered a three-year, multi-phase sales performance and change management program that included customized Critical Selling Skills, Critical Account Planning, and Critical Prospecting Skills workshops, along with reinforcement and coaching tools. The result was an average 24% sales performance improvement, a 306% return on investment, a 4:1 benefits-to-cost ratio, and an average payback period of just under three months per phase.

Santander Bank

Xavi Ruiz Sena

Executive Vice President