Case Study: Santander Bank achieves a 24% sales performance improvement with Janek Performance Group

Santander Bank boosts sales performance 24% with Janek Performance Group

Santander Bank's Commercial Banking Division sought a total culture transformation to create a consistent, values-based sales methodology across all its departments. To achieve this large-scale change management goal, they partnered with Janek Performance Group to implement a customized sales performance program.

Janek Performance Group delivered a multi-phase, three-year sales training program tailored to Santander's specific objectives. The solution included Critical Selling Skills, Critical Account Planning, and Critical Prospecting Skills workshops. This initiative resulted in a successful cultural transformation and quantifiable results, including a 24% average sales performance improvement, a 306% return on investment, and a payback period of under three months for each phase.

Santander Bank