Case Study: Sandals boosts lead conversion with Janek Performance Group

Sandals boosts lead conversion 23% with Janek Performance Group

Sandals Resorts, a luxury Caribbean resort company, faced a challenge with their high-volume call center. Their sales staff was operating on a transactional basis, rushing through the sales process instead of acting as trusted advisors. To shift to a more consultative and value-based sales approach, Sandals partnered with Janek Performance Group for sales training.

Janek Performance Group developed and delivered a customized Critical TeleSelling Skills program, which included role-plays and a live chat training module. They also provided long-term reinforcement through coaching and their Xpert online tool. This solution led to a 23% increase in lead conversion and a 615% return on investment for Sandals, with the vast majority of participants stating the training was a worthwhile career investment.

Sandals