Case Study: Natera Achieves Sales Growth and Greater Rep Confidence with Janek Performance Group

Natera Sees Sales Growth and Improved Confidence with Janek Sales Training

Natera, a global genetics testing and diagnostics company, needed a more effective way to sell to busy physicians and medical professionals with very limited availability. To address this challenge, Natera partnered with Janek Performance Group to create a unified sales training approach that would help reps quickly communicate the company’s value proposition and build stronger relationships.

Janek Performance Group delivered a highly customized version of its Critical Selling® Skills program, built from stakeholder interviews, customer call reviews, and field ride-alongs. The solution also included Janek Xpert for reinforcement. The results were positive, with Natera reporting improved sales numbers, stronger rep confidence, and high training scores, while internal surveys showed the approach was being successfully adopted across the sales force.

Natera

Donnie Purto

Senior Director of Sales Training