Case Study: Natera achieves sales growth and stronger sales confidence with Janek Performance Group

Natera drives sales growth with Janek Performance Group and a 150-person salesforce

Natera, a global genetics testing and diagnostics company, faced the challenge of selling to busy physicians with limited availability. They sought a unified sales training solution from Janek Performance Group to equip their sales staff with the skills to quickly articulate the company's value proposition and build more effective relationships.

Janek Performance Group developed a highly customized sales training solution based on its Critical Selling Skills program, which included industry-relevant terminology and real-world activities. The sales team was also enrolled in Janek's Xpert online reinforcement tool. As a result, Natera saw positive feedback, a return on investment, and nice growth in their sales numbers.

Natera