Case Study: The McCrone Group achieves year-over-year sales growth with Janek Performance Group

McCrone Associates Technical Staff Acquires Sales and Communication Skills with Janek Training

The McCrone Group, through its division McCrone Associates, needed help growing sales by building deeper relationships with existing customers and shifting its technical staff from a reactive mindset to a more proactive, consultative approach. To support this culture change, the company partnered with Janek Performance Group for customized sales and communication training tailored to its scientists and technical experts.

Janek Performance Group delivered a fully customized Critical Selling® Skills program with hands-on exercises, role-play, interactive scenarios, and ongoing reinforcement through webinars, refresher courses, and sales coaching for managers. Since the program launched in 2013, McCrone Associates has reported consistent year-over-year sales growth, along with increases in repeat customers, customer interactions, market reach, and average deal size.

The McCrone Group

Jeff McGinn

President