Case Study: Fruit Growers Supply boosts prospecting performance with Janek Performance Group

Fruit Growers Supply Improves Prospecting Performance with Janek’s Critical Prospecting™ Skills Training

Fruit Growers Supply, a long-established agricultural supply cooperative, wanted to grow revenue beyond its existing relationships by improving its sales team’s prospecting and new business development capabilities. To address this challenge, it partnered with Janek Performance Group and its Critical Prospecting™ Skills training.

Janek Performance Group delivered a two-day Critical Prospecting™ Skills program, along with a formal prospecting plan and manager support to reinforce the new behaviors. The results were strong: the initiative produced a 1,063% ROI, 97% of attendees said the instructor kept them engaged, 100% were able to apply the training within six weeks, and 94% gained new knowledge and skills.

Fruit Growers Supply

David Fernandez

Sales & Support Representative