Case Study: Daimler Trucks North America achieves a 601% ROI with Janek Performance Group

Daimler Trucks North America Transforms Their Inside Sales Process with Janek’s Training

Daimler Trucks North America, a Portland-based commercial vehicle manufacturer, needed a more consistent inside sales process to handle inbound phone inquiries, identify needs, qualify prospects, and convert calls into sales center visits. To address this challenge, Daimler partnered with Janek Performance Group for a customized Critical TeleSelling® Skills training program.

Janek Performance Group delivered a tailored workshop built from sales center visits, field analysis, call reviews, and interviews with the sales team, along with coaching tools for managers and virtual reinforcement webinars. The results were strong: Daimler reported a 601% return on investment, 84% of participants said the training was highly impactful for gaining new customers, and 75% said it helped build stronger customer relationships.

Daimler Trucks North America

Brad Hice

Manager, Sales & Finance Programs