Case Study: Daimler Trucks North America improves inside sales with Janek Performance Group training

Daimler Trucks North America boosts teleselling impact with Janek Performance Group, driving 601% ROI

Daimler Trucks North America, a major commercial vehicle manufacturer, faced a significant challenge as the industrial equipment industry experienced a historic sales decline. They identified the initial point of telephone contact with prospects as a critical event that needed transformation from a simple Q&A dialogue to a more consultative conversation to better qualify leads. To address this, they partnered with Janek Performance Group to implement a customized Critical TeleSelling Skills workshop.

Janek Performance Group conducted an in-depth analysis of Daimler's business before developing and rolling out the tailored training program. The solution included workshops for sales reps and coaching tools for managers to reinforce the new skills. The results were highly successful, with Daimler seeing higher skill retention rates compared to past trainings and a 601% return on investment. The program was so impactful that it was incorporated into the company's standard onboarding process for new sales hires.

Daimler Trucks North America