Case Study: Cisco achieves SaaS sales success with Janek Performance Group

Cisco Direct Sales Reps, Distributor Partners Learn SaaS-Specific Sales Skills with Janek Training

Cisco, a global leader in networking hardware and software, needed help transitioning its sales organization and distributor partners from selling primarily hardware to selling subscription-based software solutions. Cisco turned to Janek Performance Group for support in building SaaS-specific selling skills and adapting its sales approach for the different needs and buying styles of software markets.

Janek Performance Group created a fully customized Critical Selling Skills program for Cisco, tailored separately for direct sales reps and licensed distributor partners. The training was delivered in six workshops across three continents, supported by manager coaching tools for reinforcement. The program was well received for its customization and relevance, and Cisco found it so effective that it became part of the formal onboarding process for new hires.

Cisco