Case Study: Cartier achieves deeper customer relationships and higher sales with Janek Performance Group

Cartier Utilizes Janek Sales Training to Build Customer Relationships and Sell on Value

Cartier, the luxury jewelry and fashion brand, wanted to make lasting improvements in its sales organization by building deeper customer relationships, increasing average sales per order, and selling on value instead of relying on discounting. To support these goals, Cartier worked with Janek Performance Group, using a customized sales training approach built around Janek’s Critical Selling® Skills and Critical Sales Negotiations™ Skills programs.

Janek Performance Group designed and delivered a tailored workshop with industry-specific examples, terminology, case practices, and role-plays to match Cartier’s sales processes. The training helped Cartier’s boutique assistants and sales associates handle price objections, strengthen client relationships, and reduce selling on price, resulting in an 812% return on investment, 94% of participants applying the skills on the job, 98% saying they would recommend the training, and a 7% average deal size increase.

Cartier

Erin Corrigan

Manager of Training and International Communication