Case Study: Blue Shield of California Enhances Sales and Coaching Skills with Janek Performance Group

Blue Shield of California Enhances the Sales and Coaching Skills of a Tenured, Successful Organization with Janek Training

Blue Shield of California partnered with Janek Performance Group to strengthen the sales and coaching skills of its already experienced sales force. The company wanted a more uniform sales approach across Northern and Southern California and the Small Business division, while also preparing managers to become stronger, more conscious coaches.

Janek Performance Group delivered a customized Critical Selling Skills workshop and TOPS sales coaching program, supported by Xpert learning reinforcement technology and manager training. The initiative produced a 913% return on investment, a 1.18-month payback period, and strong participant feedback, with most attendees reporting better customer relationships and improved satisfaction and retention.

BlueShield of California

Alapaki Yee

Senior Manager, Sales Training