Case Study: Blue Shield of California boosts sales coaching and training success with Janek Performance Group

Blue Shield of California achieves 913% ROI in 1.18 months with Janek Performance Group

Blue Shield of California, an independent health plan licensee, sought a partner to enhance the sales and coaching skills of its already successful and tenured sales force. The challenge involved creating a uniform sales methodology across its divisions and preparing the team to support an ambitious growth goal. They enlisted Janek Performance Group to handle their largest-ever training event.

Janek Performance Group implemented a customized Critical Selling Skills workshop and a TOPS sales coaching program, reinforced with their Xpert learning technology. This solution resulted in a remarkable 913% return on investment with a payback period of just 1.18 months. The vast majority of participants reported building stronger customer relationships, and the project's success was recognized with a Brandon Hall Group award.

Blue Shield of California