Case Study: Global Consumer Packaged Goods Company achieves cultural and sales process transformation with Janek Performance Group

A Global Consumer Packaged Goods Company Realizes Complete Cultural and Process Overhaul with Janek Sales Training

Global Consumer Packaged Goods Company, one of the largest organizations in its industry, turned to Janek Performance Group when its traditional “contractual selling” approach was no longer effective and market share was slipping. The company needed to improve culture, relationship-building, and critical thinking across a sales organization split between tenured reps and new hires.

Janek Performance Group delivered a fully customized Critical Selling® Skills program, supported by extensive discovery, change management, internal marketing, workshops across multiple cities, and post-training reinforcement tools. The engagement produced a 792% ROI, with 96% of participants rating the workshop “Excellent” or “Very Good” and 96% saying the trainer was knowledgeable and created a welcoming learning environment.