Case Study: TUI optimises cross-channel marketing with Jacquard AI

How TUI uses AI to optimise marketing across channels, brands, and territories

The TUI Group, a leading global tourism company, faced the challenge of optimizing its complex marketing across multiple brands, languages, and channels to increase engagement and reduce customer acquisition costs. They turned to vendor Jacquard to amplify their customer engagement platform, Braze, by creating personalized, data-driven content at scale.

Jacquard implemented its AI-powered platform to generate and test marketing content, enabling TUI to tailor messages for different brands and languages with predictive accuracy. The solution significantly enhanced engagement across email and app channels, driving more direct organic traffic. The vendor's technology and seamless integration provided TUI with valuable insights and a streamlined process for continual optimization.

TUI Group

Simon Baines

Head of CRM