Case Study: TUI Group boosts engagement and scales multilingual, multi-channel marketing with Jacquard

How TUI Group unlocked the potential of its tech stack with Jacquard

TUI Group, a leading global tourism company, sought to increase customer engagement and reduce sales costs by scaling its content optimization efforts. The challenge was automating and expanding its testing processes consistently across its multiple brands, channels, and languages, which had previously been too resource-intensive to manage effectively. They partnered with Jacquard to find a solution.

By implementing Jacquard's platform, TUI automated content generation and experimentation. The solution enabled them to successfully expand from one brand and language to managing multiple brands and executing campaigns in both English and German across email, web, and mobile push channels. Jacquard was instrumental in driving up engagement, leading to more direct traffic and a significantly improved return on their existing tech stack investments.

TUI Group

Jinnie Martin

Senior CRM Manager